Wrigley also assumed control of the Chicago Cubs after his father's death in 1977, and sold the team to the Chicago Tribune in 1981. (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) In 1984, Wrigley introduced a new gum, Extra, which followed the new trend of sugar-free gums in the US. The first product to be scanned using a Universal Product Code (UPC) bar code was a 10-pack of Wrigley's Juicy Fruit gum. On June 26, 1974, a Marsh Supermarket in Troy, Ohio installed the first bar code scanning equipment. ![]() Wrigley led a strategic global expansion by establishing Wrigley facilities in nine new countries. Wrigley handed control to his son, William Wrigley III (1933–1999). Wrigley launched the "Remember this Wrapper" ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley's Spearmint, Doublemint, and Juicy Fruit to the US Armed Forces. Wrigley (1894–1977) assumed his father's position as CEO of the Wrigley Company. Wrigley also became the majority owner of the Chicago Cubs in 1921.Īfter William Wrigley Jr. The popular premium, chewing gum, began to seem more promising, prompting another switch in product focus. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. (1861–1932) came to Chicago from Philadelphia with $32 and the idea to start a business selling Wrigley's Scouring Soap. Īdvertisement for three flavors of Wrigley’s chewing gum (1920) offices to New Jersey, in Hackettstown and Newark, respectively.Ĭorporate leadership 1891–1932: William Wrigley Jr. The new company will maintain global offices in Chicago, while moving its U.S. In 2016, Mars announced that Wrigley would be merged with its chocolate segment to form a new subsidiary, Mars Wrigley Confectionery. The company has been headquartered in the GIC since 2012. The Wrigley Building on Michigan Avenue, one of Chicago's best-known landmarks on the Magnificent Mile, was originally the company's global headquarters until 2011, when it was sold to an investor group that included Zeller Realty Group as well as Groupon co-founders Eric Lefkofsky and Brad Keywell. Financing for the transaction was provided by Berkshire Hathaway, Goldman Sachs, and JPMorgan Berkshire Hathaway held a minority equity investment in Wrigley until October 2016. On April 28, 2008, Mars, Incorporated announced that it would acquire Wrigley for approximately $23 billion. ![]() Korkunov for $300 million with the remaining 20% to be acquired over time. On January 23, 2007, Wrigley signed a purchase agreement to acquire an 80% initial interest in A. In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion. The 385,000-square-foot manufacturing facility was put on the market in October 1996 for US$11.3 million, or about $30 a square foot. Wrigley's announced the closure of its Santa Cruz, California manufacturing plant in April 1996. In the 1960s, Wrigley's changed the composition of its chewing gum from using chicle to synthetic rubber, which was cheaper to manufacture. In 1952, in response to Decree 900, land reforms attempting to end feudal working conditions for peasant farmers in Guatemala, Wrigley's discontinued purchasing chicle from that country. Wrigley's gum was traditionally made out of chicle, sourced largely from Latin America. The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. ![]() The company currently sells its products in over 180 countries and districts, operates in over 50 countries, and has 21 production facilities in 14 countries. It is the largest manufacturer and marketer of chewing gum in the world. Wrigley's is wholly owned by Mars, Incorporated, and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. Company, known as the Wrigley Company, is an American multinational chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
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